For the many thoughts that come and go unannounced and the ones which refuse to budge out of my head…

Posts tagged ‘gender’

What is your feedback on the Gender of these?


I am doing a thesis on toy ads and how toys are marketed reinforce gender stereotyping. Once it is done I’d make a post on all my findings but for now I would love some help from as many people as can be.
This is one aspect of the dissertation where a similar product uses different marketing styles for each of its target audience.
I would love if I could get your feedback on this aspect of my research.
Here are two ads of a product known as ‘Moon Sand’ which is a form of mold-able play sand (or clay) for kids to play with. Essentially the same product, both ads have been styled differently according to the target audience. Take a look:
1) Moon Sand Ocean Princess Commercial (click image to watch video on YouTube):
Synopsis:
Moon Sand™ is the amazing moldable, holdable, decoratable sand the never dries out!
Now you can create and explore your very own undersea world complete with amazing sea life creations and beautiful mermaid princess!
Use the glitter sand to mold Moon Sand™ sea horses, dolphins, and undersea friends for your Mermaid Princess to go on undersea adventures with!
2) Moon Sand Construction Commercial (click image to watch video on YouTube):
Synopsis:
Moon Sand™ is the amazing moldable, squish-able, build-able, demolish-able sand the never dries out!
The new Moon Sand™ Construction Sets each come with a rough and tumble construction worker, who’s built tough and ready for work!
Load your construction worker into the backhoe- then dig and demolish EVERYWHERE!
1) What did you think about these videos?
2) Did you see any difference in the way the product is marketed to its respective target audience (boys and girls), and if yes do you think it is necessary?
3) To what extent do you think this can be a factor that leads to gender stereotyping in children?
4) Do you think such a gendered preference in marketing style (and eventually children’s toy selection) is natural or does the media (and other factors) create it?
5) Any comments at all on the ads, you are free to mention.

There’s a place in ‘Stereotype-hell’ reserved for me.


I saw this awesome post by IHM, titled Sinners against gender stereotyping.
And here are my set of sins. Some day I shall go to stereotype hell for them. 😛
My sins against gender stereotyping:
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1. I am a foodie and love being called one. And I even love talking about food and trying out new cuisines (exotic meat included).
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2. I am NOT scared of cockroaches and lizards! They’re as harmless as can be.
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3. I love rock music (excluding heavy metal).
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4. I have a thing for technology and gadgets. And I know how to operate them.
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5. I can screw a light-bulb and hammer a nail!
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6. I adore dogs. To an extent that I consider them more human.
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7. I can drive, replenish the battery-fluid, and even change a flat tyre.
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8. I prefer shorts to skirts. ANYDAY.
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9. I don’t like lipsticks. Any cosmetic would do. But lipsticks repel me!
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10. I can even open up electronics, fix them and put them back together. (And I’m not doing engineering).
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11. I am not scared of the dark (though I possess the humanly trait of getting freaked by horror movies).
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12. I can play cards and I sometimes even gamble with family during Diwali.
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13. I can whistle!
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14. I laugh like a monster when I find something really funny and often come up with my own jokes.
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15. I love bikes (though I can’t ride them- I still love them).
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16. I am aware of and can discuss about politics.
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17. I can’t cook to save my life (or probably just enough to save my life).
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18. I love dinosaurs. They fascinate me.
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19. I don’t cry in front of people unless it’s a HUGE deal.
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20.I dislike gossip and eves-dropping.
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21. I detest soap-operas.
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22. I can read maps!
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23. I love playing video games. Especially ones which involve cars and guns.
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24. Mess is my soulmate. I need my workspace to get messy for me to function. And i hate it when people tell me that my messy room is so ‘un-lady-like’ of me.
And though I’m a proud sinner against gender stereotyping, I also love teddy bears, romantic movies, the rain, love songs, shopping, shoes, kajal, babies, the colour pink, chocolates, jewellery and I love to bake.
I am proud to be who I am.

Old, Most Definitely Gold


Tom and Jerry, As we liked it

When it comes to media, our generation has the sweetest memories of growing up watching kids’ shows which actually made sense. In terms of media content for kids, there have been so many attempts made to improve the things kids’ watch, which sadly has just defeated the whole purpose. It’s most relevant when it comes to cartoons. The content generated today is breeding a whole new genre of mindless and senseless.

If the dear Mr. Fred Quimby were to see any of the new ‘developments’ done to his pet project ‘Tom and Jerry’, he would be rolling in his grave. The whole beauty of the plot where this cat and mouse fight endlessly and don’t share a single word with each other but still share a special implicit bond, was brutally murdered by the new-age version of the show which has adapted an all new level of violence (almost at nuclear in cartoon terms), as opposed to the cute, tolerable violence it had earlier.

Ben10- strictly for boys!

It’s not only the shows which have changed; channels on the whole have changed by manifold, and in the bargain have disintegrated to no end. Take the language for instance. Not a single script-writer in the 90’s would even dare to as much as pick up his pen to include something like ‘ullu ka pattha’ in any dialogue. This language transition happened when the channels tried to broaden their horizons by including regional languages and in turn, destroyed the language of poor little kids. There is a clear difference between the language of someone who grew up in the 90s and one who grew up today. What is the difference you may ask? Simply put, it is a million times better than the latter.

Shows back then catered to audiences of almost all ages. But I can’t ever imagine myself, even if I were as much of a six-year-old of today, enjoying something like a ‘Shin-Chan’ or a ‘Ninja-Hattori’. Today’s kids’ shows are a breed of far more juvenile and plot-less than it’s much more meaningful, older counterparts. Cartoons of those times had a point. They had a story and a latent message. And they even were funny (I’m not talking about the daft slapstick humour, it was genuine innocent humour).

Disney Princess- Strictly for the girls

Apart from that, cartoons today are breeding in little children an innate dormant sexism. Sometimes when I go to meet my little cousins, the boys and the girls take turns to watch television, as only the boys would watch ‘Ben 10’ and the girls would only watch ‘Barbie Princess’. We never really had that in our time, I loved watching ‘Swatcats’ with my cousin brothers and even they enjoyed ‘Little Lulu’ with me when we sat together and spent some good times together. The same goes for classics like Scooby Doo, Flintstones, and all those wonderful shows which did not propagate the Mars v/s Venus clash at an infantile level.

I get shudders down my spine to think about what these kids would grow up to be growing up amid the perplexity of the entertainment media of their time. In foresight, if this trend doesn’t change, a very typical adult male in the days to come would be a sexist soul who has cuss-words suffixed (or even prefixed) to every possible sentence (most of those sentences hurled upon his wife/girlfriend) and he would probably, at the slightest spark possible, throw about things (including furniture and electronics) in a fit of rage. Yes, we are indeed heading towards it.