For the many thoughts that come and go unannounced and the ones which refuse to budge out of my head…

Posts tagged ‘children’

What is your feedback on the Gender of these?


I am doing a thesis on toy ads and how toys are marketed reinforce gender stereotyping. Once it is done I’d make a post on all my findings but for now I would love some help from as many people as can be.
This is one aspect of the dissertation where a similar product uses different marketing styles for each of its target audience.
I would love if I could get your feedback on this aspect of my research.
Here are two ads of a product known as ‘Moon Sand’ which is a form of mold-able play sand (or clay) for kids to play with. Essentially the same product, both ads have been styled differently according to the target audience. Take a look:
1) Moon Sand Ocean Princess Commercial (click image to watch video on YouTube):
Synopsis:
Moon Sand™ is the amazing moldable, holdable, decoratable sand the never dries out!
Now you can create and explore your very own undersea world complete with amazing sea life creations and beautiful mermaid princess!
Use the glitter sand to mold Moon Sand™ sea horses, dolphins, and undersea friends for your Mermaid Princess to go on undersea adventures with!
2) Moon Sand Construction Commercial (click image to watch video on YouTube):
Synopsis:
Moon Sand™ is the amazing moldable, squish-able, build-able, demolish-able sand the never dries out!
The new Moon Sand™ Construction Sets each come with a rough and tumble construction worker, who’s built tough and ready for work!
Load your construction worker into the backhoe- then dig and demolish EVERYWHERE!
1) What did you think about these videos?
2) Did you see any difference in the way the product is marketed to its respective target audience (boys and girls), and if yes do you think it is necessary?
3) To what extent do you think this can be a factor that leads to gender stereotyping in children?
4) Do you think such a gendered preference in marketing style (and eventually children’s toy selection) is natural or does the media (and other factors) create it?
5) Any comments at all on the ads, you are free to mention.
Advertisements