For the many thoughts that come and go unannounced and the ones which refuse to budge out of my head…

Archive for the ‘Gender’ Category

What is your feedback on the Gender of these?


I am doing a thesis on toy ads and how toys are marketed reinforce gender stereotyping. Once it is done I’d make a post on all my findings but for now I would love some help from as many people as can be.
This is one aspect of the dissertation where a similar product uses different marketing styles for each of its target audience.
I would love if I could get your feedback on this aspect of my research.
Here are two ads of a product known as ‘Moon Sand’ which is a form of mold-able play sand (or clay) for kids to play with. Essentially the same product, both ads have been styled differently according to the target audience. Take a look:
1) Moon Sand Ocean Princess Commercial (click image to watch video on YouTube):
Synopsis:
Moon Sand™ is the amazing moldable, holdable, decoratable sand the never dries out!
Now you can create and explore your very own undersea world complete with amazing sea life creations and beautiful mermaid princess!
Use the glitter sand to mold Moon Sand™ sea horses, dolphins, and undersea friends for your Mermaid Princess to go on undersea adventures with!
2) Moon Sand Construction Commercial (click image to watch video on YouTube):
Synopsis:
Moon Sand™ is the amazing moldable, squish-able, build-able, demolish-able sand the never dries out!
The new Moon Sand™ Construction Sets each come with a rough and tumble construction worker, who’s built tough and ready for work!
Load your construction worker into the backhoe- then dig and demolish EVERYWHERE!
1) What did you think about these videos?
2) Did you see any difference in the way the product is marketed to its respective target audience (boys and girls), and if yes do you think it is necessary?
3) To what extent do you think this can be a factor that leads to gender stereotyping in children?
4) Do you think such a gendered preference in marketing style (and eventually children’s toy selection) is natural or does the media (and other factors) create it?
5) Any comments at all on the ads, you are free to mention.
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There’s a place in ‘Stereotype-hell’ reserved for me.


I saw this awesome post by IHM, titled Sinners against gender stereotyping.
And here are my set of sins. Some day I shall go to stereotype hell for them. 😛
My sins against gender stereotyping:
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1. I am a foodie and love being called one. And I even love talking about food and trying out new cuisines (exotic meat included).
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2. I am NOT scared of cockroaches and lizards! They’re as harmless as can be.
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3. I love rock music (excluding heavy metal).
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4. I have a thing for technology and gadgets. And I know how to operate them.
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5. I can screw a light-bulb and hammer a nail!
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6. I adore dogs. To an extent that I consider them more human.
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7. I can drive, replenish the battery-fluid, and even change a flat tyre.
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8. I prefer shorts to skirts. ANYDAY.
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9. I don’t like lipsticks. Any cosmetic would do. But lipsticks repel me!
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10. I can even open up electronics, fix them and put them back together. (And I’m not doing engineering).
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11. I am not scared of the dark (though I possess the humanly trait of getting freaked by horror movies).
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12. I can play cards and I sometimes even gamble with family during Diwali.
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13. I can whistle!
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14. I laugh like a monster when I find something really funny and often come up with my own jokes.
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15. I love bikes (though I can’t ride them- I still love them).
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16. I am aware of and can discuss about politics.
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17. I can’t cook to save my life (or probably just enough to save my life).
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18. I love dinosaurs. They fascinate me.
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19. I don’t cry in front of people unless it’s a HUGE deal.
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20.I dislike gossip and eves-dropping.
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21. I detest soap-operas.
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22. I can read maps!
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23. I love playing video games. Especially ones which involve cars and guns.
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24. Mess is my soulmate. I need my workspace to get messy for me to function. And i hate it when people tell me that my messy room is so ‘un-lady-like’ of me.
And though I’m a proud sinner against gender stereotyping, I also love teddy bears, romantic movies, the rain, love songs, shopping, shoes, kajal, babies, the colour pink, chocolates, jewellery and I love to bake.
I am proud to be who I am.